#YourMum sucks at social media, Penguin

As I frantically trawl the internet for a present for my mum this Mother’s Day, I’m presented with the usual options: flowers, chocolates and jewellery. It’s a difficult decision with so much choice on offer. Then there’s the case of whether I want it personalised. Just on case my mum forgets she is, indeed, my […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

Centrefold magazine uses Nokia for 10th anniversary issue

Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth. Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using […]

X-rated car advert gets tongues wagging

It’s a brand’s worst nightmare – an advert appears in print complete with a big mistake. No, not an incorrect spelling or wrong call to action. Either of those could easily be resolved with the help of a PR agency. Car hire firm Enterprise has had to deal with something much worse: an advert in […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]