Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

Have some PRide

William Murray Communications took gold in the CIPR PRide Corporate and Business Communications category for its sustainability campaign for Unilever Food Solutions last night – and I was there to collect it. After putting the hours in getting my entry down, I took it to my Associate Director for approval. But he told me if […]