Chevrolet challenges journos to decode its emoji press release

The way PRs sell-in their press releases is changing . Not because they want to; but because they have to. When I first launched Prime Time I wrote a blog inspired by an Evening Standard comment piece which claimed that journalists just aren’t interested in press releases any more. So, the industry responds by applying the […]

Can I quote you on that? Part 1: Nas

When you’ve been in PR for a while you quickly develop the skill for putting words in people’s mouths. You no longer think about what you’re doing, you just frantically type press releases to send to your director, agent or client for approval – and, over time, the final result is questionable. This new Prime […]

Five geeky conversation starters to prove to the office you’re more than just a pretty face

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.“ No truer words were ever spoken than by Ferris Bueller (aka 80s heartthrob Matthew Broderick). Although he was talking about a day off school, it still applies to the jobs we do. While I was trying to […]

What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]

Clear your diaries for 1D Day!

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas. Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]

Experience is undermined by authority

In response to Ged Carroll‘s PR Week blog cautioning PRs to realise that their newsworthy window stops the day after the campaign launch – all I can say is “it’s not (always) our fault”. Easy to say – but what do I mean by this? Quite often my PR peers will share stories with me […]