Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

#YourMum sucks at social media, Penguin

As I frantically trawl the internet for a present for my mum this Mother’s Day, I’m presented with the usual options: flowers, chocolates and jewellery. It’s a difficult decision with so much choice on offer. Then there’s the case of whether I want it personalised. Just on case my mum forgets she is, indeed, my […]

Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

Getting a tattoo? It’ll take an Insta(gram)

2015 is a big year for me. It’s the year I finally stop talking about getting a tattoo and just get inked. Even Santa was sick of me talking about it because a business card for an ink shop was wrapped neatly in my Christmas stocking. Since then I’ve bagged myself a designer and am […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]