5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

How Decoded is on a mission to make everyone feel comfortable with coding

I don’t tend to make a habit of being in Central London before 9am on a Saturday, but I chose to break my own rules as part of my quest on learning how to code. International technology school Decoded has generated a bit of a buzz in recent months. From Brand Republic‘s Editor in Chief […]

Aflac duck ruffles feathers after riding the subway

Ey up duck! I’ve got to hand it to Aflac for using a duck to promote its insurance business by letting it do its thing in New York, including riding the subway. The Aflac duck has been part of the company’s brand identity since 1999, after an advertising executive walking around Central Park muttering the […]

Ignite my fire for PR

It’s the 2nd January 2013. New year, new resolutions and new outlooks for life are officially in place. Today I got comfortable in my desk chair for the first time in two weeks, opened my to-do list and taught myself how to touch type all over again. I’m in PR. I can do anything and […]

Are all PRs deluded?

Anthony Hilton from the Evening Standard raises a good point in this week’s PR Week. As paid consults, how far are we advising our clients on good stories, projects and campaigns? Sometimes the best advice is saying no that the clients’ ‘big’ idea. Clients’ big ideas Following on from my previous blog on watching your […]

Experience is undermined by authority

In response to Ged Carroll‘s PR Week blog cautioning PRs to realise that their newsworthy window stops the day after the campaign launch – all I can say is “it’s not (always) our fault”. Easy to say – but what do I mean by this? Quite often my PR peers will share stories with me […]