4 questions I’ve asked myself since the return of #BlackLivesMatter

In the days and weeks following #BlackOutTuesday – a social media initiative to post black squares to encourage people to focus on the issues surrounding Black Lives Matter – my algorithm updates have significantly evolved from roaring rage to barely there. In some ways I’m slightly relieved. When everyone’s talking at once it’s hard to […]

Can I quote you on that? Part 2: 1D

The General Election ended weeks ago, but that hasn’t stopped boy band super power One Direction from launching its social action manifesto. The X Factor’s most popular product is supporting Action/2015, encouraging fans to share ideas on how they would improve the world. To support the campaign, the band has issued this statement: “Time and […]

Alternative advent calendars give consumers food for thought

I’d like to introduce you to someone – December. That’s right, get the advent calendar out and enjoy your first square of fancy cheap chocolate. This year, more brands are attempting to give consumers food for thought by not only engaging with them in a creative way on the 1st December, but also every day […]