KFC’s sexist tweet gets followers hot under the collar

KFC Australia has given a whole new meaning to the brand’s ‘finger-lickin’ good’ slogan after posting a sexually-charged tweet earlier this week. Declaring the post #NSFW, KFC posted an image of a couple sat on a sofa, with the woman leaning into the man’s lap reaching for a [pixelated] object. Now, I’m no detective, but I’m […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Can you solve this secret Christmas conundrum?

I receive more apologies than Christmas cards at this time of year. “I’ve just not been able to get organised, Donna,” is the response I get as I put a glittering red envelope in their hand. That’s ok. Seeing the smile on their face as they read my ‘Donner the reindeer’ pun is enough for me. […]

Facebook fans give thumbs up to the ‘dislike’ button

The Facebook community is giving a big thumbs up to the ‘thumbs down’ dislike button Mark Zuckerberg is set to release later this year – as he (finally) recognises that “not every moment is a good moment.” I agree and so does everyone else, especially after Facebook’s Year in Review triggered memories they’d rather forget […]

Gü’s #GetSingle campaign has a technical melt down

Holidays, days out and dinners are fantastic experiences… unless it’s just for one person. In fact, the only thing I can get away with solo, without fear of being judged, are taxis. Even then, it’s good to have a quick chat with the driver. It’s not that I’m afraid of being surrounded by couples, I […]

Swapsies: Share your details for more amazing content

At Prime Time HQ (i.e my studio flat), we’re working on an exciting monthly newsletter which will give you the best bits of the blog, plus a little extra. So, if you like what you see, let’s do a straight swap. Submit your name and email address here and let us (i.e me) do the […]

Instagram won’t be the same again after reading this blog

They say a picture is worth a thousand words. Then, what’s the value of an Instagram? I guess it depends on what filter you choose. One thing’s for sure – brands are boosting their presence on the photo-sharing site and I don’t just mean using hashtags. Clever companies are now using it to build entire […]

What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]

Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]