Clean & Clear’s new campaign is a beauty

The Spice Girls may have stopped making music, but their ‘Girl Power’ legacy lives on. And, this year, it’s stronger than ever with brands left, right and centre using femvertising to push their messages. From Always’ #LikeAGirl – a video campaign that was so successful it commanded a sequel – to Sport England’s #ThisGirlCan, they’re […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Dancing on ice for Children in Need

All brands get to a stage where they have to stop and think of others by running, what we call in the industry, a ‘charidee’ campaign. One of my favourites this week is the Tower of London’s link up with Children in Need. To celebrate the BBC’s corporate charity – that helps more than 2,600 […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]