If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Chill out! BGT and Nando’s accused of getting people hot under the collar

Is it me, or are people losing their nerve?  After the Britain’s Got Talent grand final on Sunday, Ofcom and ITV started the working week with almost 200 complaints aimed at judges Amanda Holden and Alesha Dixon for their flesh-led wardrobe.  It was all “Too much cleavage for a family show” and “It’s not appropriate attire pre-Watershed.” Ridiculous! Unless […]

What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]

Vittel vamps up water bottles to remind you to keep drinking

Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]

Let’s be Frank about Austravel’s PR stunt…

If you walked down to Liverpool Street station this week, you were in for a PR surprise. But, you had to look carefully. If you blinked, you’d miss it (probably). Frank PR teamed up with Austravel, a tour operator, to promote its holiday destinations by creating a hole in the ground to show consumers what […]

Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

The Barbour shop spruces up with a lick of paint

Despite the smog, I rocked up to work yesterday morning in my SLB (Summer Liddesdale Barbour) which is something that I bought just before every high street store decided to introduce them. Not that I’m bitter or anything. But now fans are being given the chance to up their game by adding a spark of […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

The science of good PR

I don’t tend to write blogs that promote other people’s brilliance, unless I can think of a way to go one better and trump their campaign. But in Chris Lake’s case I’ve had to leave him well alone. The director of content at Econsultancy has re-written the Periodic Table for PRs, marketers and advertisers and […]