I can’t keep up with Paddy Power’s pants

It seems that bookmaker Paddy Power has run out of its ‘luck of the Irish’ after its latest PR stunt insulted Cheltenham Festival organisers. What is this offending article? A 60-ft pair of pants. Yes, you heard me -pants. Paddy commissioned a giant airship to float above the race track – to give punters some […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]