Olympic crowds lift the athletes (and Nike treads softly)

Live from London 2012: I’m blogging from the weightlifting arena in the ExCeL tonight. I’ve been to many of the events held here in the past week, including judo and table tennis, but weightlifting has a particularly great atmosphere. If there’s any sporting discipline that depends on audience participation – it’s this. After all, 220kg […]

Oddbins rebels against the Olympics

Just three days before the Olympics’ opening ceremony, wine merchant Oddbins has launched a rebellion campaign against the Games’ top tier sponsors. The company, which has 35 stores throughout the country, is planning a counter-strike over the next three weeks – accompanied by campaign posters making consumers feel at home by wearing their ‘outlawed Olympics […]