Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

The Academy tweets the perfect tribute to Robin Williams

When I woke up this morning I had a #WhileYouWereSleeping hashtag moment after reading that Oscar-winning actor Robin Williams has died at the age of 63. As the world’s media look for people who ‘knew him well’ for sofa interviews, finalise their obituaries and monitor celebrity tributes, there’s just one thing I’m interested in today: The Academy. Eight hours ago […]

How Sainsbury’s redeemed itself AFTER it mocked slavery

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years… by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can laugh at the Oxford store’s faux pas – which seemingly mocks, condones and glamourises slavery all at the same time (which is no […]