Can I quote you on that? Part 2: 1D

The General Election ended weeks ago, but that hasn’t stopped boy band super power One Direction from launching its social action manifesto. The X Factor’s most popular product is supporting Action/2015, encouraging fans to share ideas on how they would improve the world. To support the campaign, the band has issued this statement: “Time and […]

Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

Clear your diaries for 1D Day!

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas. Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ […]

What have you been talking about in 2012?

As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal. Most of the results across the board are similar but there are some curve balls. Here’s […]