Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

It’s been a bad week for tweets

Remember that silly tweet you posted? It was so unlike you. That ‘blame it on the heat of the moment’ tweet? It’s going to get you in trouble. Why? Because it’s been a bad week for tweets and it’s only going to get worse: First, Paris Brown, a 17-year old Youth Police Commissioner for Kent, […]

A bad relationship means bad PR

The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean. First date best behaviour After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind […]

Are you ready at the drop of a hat?

For a Monday morning, I was more prepared than a boy scout. How? I wore my emergency client dress for a potential awards lunch – Sustainable Restaurant Association Awards at the OXO 2 restaurant. I thought I was going to be filling in for my most senior client, the managing director, but I should have […]