#YourMum sucks at social media, Penguin

As I frantically trawl the internet for a present for my mum this Mother’s Day, I’m presented with the usual options: flowers, chocolates and jewellery. It’s a difficult decision with so much choice on offer. Then there’s the case of whether I want it personalised. Just on case my mum forgets she is, indeed, my […]

If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital¬†by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

Coca-Cola loses its fizz after insulting customer

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]

I can’t keep up with Paddy Power’s pants

It seems that bookmaker Paddy Power has run out of its ‘luck of the Irish’ after its latest PR stunt insulted Cheltenham Festival organisers. What is this offending article? A 60-ft pair of pants. Yes, you heard me -pants. Paddy commissioned a giant airship to float above the race track – to give punters some […]