Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

What have you been talking about in 2012?

As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal. Most of the results across the board are similar but there are some curve balls. Here’s […]

Obama wins election with careful spending

He’s done it again – Obama is back in the White House to complete a further, and final, four years. But, how exactly do you become President of the Unite States? Spend up to $2bn – largely on advertising in swing states like Ohio and Virginia to grab voters’ attention. That’s how. It wasn’t just […]

Hurricanes are no joke

Whilst New York is suffering from death and destruction caused by mega storm Hurricane Sandy, which has killed tens of people, retailer Gap has been encouraging Americans to stay safe inside and shop online. A PR nightmare. At the first hint of trouble, Obama cancelled his campaign trail dates and diverted to Washington to deal […]