PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]

Facebook fans give thumbs up to the ‘dislike’ button

The Facebook community is giving a big thumbs up to the ‘thumbs down’ dislike button Mark Zuckerberg is set to release later this year – as he (finally) recognises that “not every moment is a good moment.” I agree and so does everyone else, especially after Facebook’s Year in Review triggered memories they’d rather forget […]

Chill out! BGT and Nando’s accused of getting people hot under the collar

Is it me, or are people losing their nerve?  After the Britain’s Got Talent grand final on Sunday, Ofcom and ITV started the working week with almost 200 complaints aimed at judges Amanda Holden and Alesha Dixon for their flesh-led wardrobe.  It was all “Too much cleavage for a family show” and “It’s not appropriate attire pre-Watershed.” Ridiculous! Unless […]

If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

London council sends bogus Christmas card to residents

With a week before Christmas, everyone’s in full swing planning the perfect day. That’s right, it’s the season of giving. But maybe we’ve all missed the point. Maybe we’re not meant to be giving to one another, maybe we’re meant to be giving to the council! That’s right. Hammersmith and Fulham Council has reminded local […]

Coca-Cola loses its fizz after insulting customer

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]