Airbnb positively invests in Trump’s outrageous remarks

If you weren’t impressed by Airbnb’s 2017 Super Bowl advertising spot, which demonstrated clear solidarity (and if not, why not?), then you should be ‘bowled over’ by its quick reactive PR and marketing stunt to further promote worldwide acceptance off the back of Trump’s recent distasteful and disgusting remarks about some American, Caribbean and African […]

John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

There’s no confusion with this campaign

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]

Adverts don’t make nations fat, people do

There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods. Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and […]