Swapsies: Share your details for more amazing content

9th September 2014 Prime Time Journalism, Marketing, PR, Social media, Sponsorship, Top news address, advertising, Blog, contact, content, digital, email address, exclusive, guest, marketing, name, new, newsletter, Post, PR, Prime Time, social media, subscribe, swapsie, write Leave a comment

At Prime Time HQ (i.e my studio flat), we’re working on an exciting monthly newsletter which will give you the best bits of the blog, plus a little extra. So, if you like what you see, let’s do a straight swap. Submit your name and email address here and let us (i.e me) do the […]

Burberry’s perfume campaign hits all the right notes

2nd September 2014 Prime Time Brands, Marketing, PR, Social media, Top news accessory, advert, awkward, bespoke, billboard, bottle, brand, Burberry, Cadbury, campaign, Cara Delevingne, carve, catwalk, champion, Christmas, Christopher Bailey, classic, Coca Cola, collection, content, copycat, corner shop, culture, directions, double barrel, experience, Facebook, fan, fashion, fragrance, Google, guilty, icon, Kate Moss, keepsake, map, marketing, miffed, model, monogram, My Burberry, name, perfume, personal, personalised, Pinterest, PR, sales, scent, Sharkando, shop, social, social media, store, style, super model, tara reid, trench coat, Twitter, video, website, women Leave a comment

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]

Coca-Cola: Call me anything, just not ‘gay’

29th January 2014 Prime Time Brands, Events, Marketing, Olympics, PR, Social media, Sponsorship, Top news 2014 Winter Olympics, activist, agency, America, anger, apologise, BBC Trending, blogger, brand, bubble, buy, can, carbonate, clarify, Coca Cola, cock up, coke, cola, community, company, computer, consequences, consumers, crisis management, division, drink, error, fan, fizz, foul, friend !-', gay, glitch, global, insult, integrated, international, issue, Jamaica, John Aravosis, joined up, marketing, media, microsite, mistake, name, Olympic Games, personal, phone, pretend, purchase, resolve, Responsibility, retard, right, Russia, share a coke, Sochi, soft, South Africa, sponsor, technical, type, United States, US, USA, Vitamin Water, website Leave a comment

Coca-Cola or Coca-Cock up? It’s hard to tell when this global brand keeps making marketing mistakes. After asking fans to share a personalised coke, Coca-Cola’s sub brand – Vitamin Water – fell foul of calling one unlucky US customer a ‘retard’. And now, according to BBC Trending, the South African coke microsite has banned people […]

Curiosity Cola stands up to the big guns

24th June 2013 Prime Time Advertising, Brands, Marketing, Top news advert, Blog, bottles, brands, buy, campaign, carbonated, Coca Cola, Curiosity Cola, disrespect, drink, everyday, Fentimans, fizzy, friend !-', heart, Irn Bru, launch, motto, name, natural, packaging, personalise, PR, PR Examples, product, proper, protocol, put down, share a coke, size, slogan, soft, super brand, tag line, weedy, weight, wit Leave a comment

I know, I know – I only blogged yesterday but this brilliant advert by Fentimans Curiosity Cola is good enough for me to break protocol. Not many everyday brands have the size, weight or wit to disrespect super brand Coca-Cola, but Curisity Cola – a natural drink – has launched a campaign with the slogan: […]

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