The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]

M&S challenges customers to DIY

High street retailer M&S’ latest idea to give iPads to staff in its wine and clothing departments to boost business is, quite frankly, a waste of money. The idea is that employees can use the devices to assist customers with finding out more on full product ranges and ordering items instantly to save time in […]