Remember, remember the success of Movember

In just a few days time, men (and some brave women) will spend the month growing and grooming their moustaches for Movember, a fundraising campaign to support Prostate Cancer UK. Launching 10 years ago in Australia, the rise and rise of the Movember movement has taken the world by storm. In 2012, 21 countries took […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

April Fools: a dish best served with PR

Pinch, punch first of the month and no returns white rabbit. Gotcha! Now that’s over with it’s time to remember another special day in the PR calendar: April Fools. So, let’s get straight to it. Here’s a nod to some top brave brands that have mixed the right ingredients (a pinch of believability, an ounce […]

Beano makes a (street) name for itself in Dundee

Just days after the Dandy’s demise, the UK’s longest running comic publisher, D.C Thomson has found something to smile about. The publishing house has won approval from Dundee City Council to rename one of its streets Bash Street – after the terrible troop of school kids made famous in the Beano – to mark the […]