Three reasons why *those* Protein World adverts ruffled my feathers

Earlier this week I cheerfully skipped onto the tube. Not because I was on my way home from work, but because I’d read that Protein World‘s contract with Transport for London had come to an end. In essence, no more sexist ‘Are you beach ready?’ adverts to ruin my commute. Hallelujah! With research claiming that more than 60% of […]

SAS please someone help me, litter’s not healthy!

Sometimes, but not often, I write a blog full of praise for a company’s PR and marketing activity. Think Clean & Clear, Usher vs Cheerios and My Burberry to name a few. If you’ve been following Prime Time you’ll know that I like tattoos. So, when Charity Digital News highlighted that Surfers Against Sewage (SAS) […]

Getting a tattoo? It’ll take an Insta(gram)

2015 is a big year for me. It’s the year I finally stop talking about getting a tattoo and just get inked. Even Santa was sick of me talking about it because a business card for an ink shop was wrapped neatly in my Christmas stocking. Since then I’ve bagged myself a designer and am […]

If the cast of Friends joined Prime Time

This is brand new information! Ok, I fooled you. It isn’t really. But, shame on you if you’ve missed the media banging on about the upcoming 20th anniversary of the first episode of Friends. It’s literally been everywhere! And, not wanting to miss out, I’m going to give Ross, Rachel, Chandler, Monica, Joey and Phoebe […]

Burberry’s perfume campaign hits all the right notes

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]

PR: a step in the right direction

It’s amazing how many ideas you can come up with for brands that you don’t work for and today was no exception. In fact I was most productive during my lunch break, dividing a mini comms plan for new footwear company She’s So Shoes. I was asked to pull together a quick press release to […]