‘Even the Pope needs marketing support’ and four other digital updates

Hey, how are you doing? Done much over the past five months? I’m afraid I wouldn’t know because, unfortunately, I’ve been hiding under my digital marketing desk (pretending to have it all together during the 9-5) and, as a result, I’ve not had / made time for my WordPress whirlpool of escapism – and, for […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]

Five geeky conversation starters to prove to the office you’re more than just a pretty face

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.“ No truer words were ever spoken than by Ferris Bueller (aka 80s heartthrob Matthew Broderick). Although he was talking about a day off school, it still applies to the jobs we do. While I was trying to […]

Why are London’s Talking Statues staying quiet online?

I’ve met a few celebrities in my time, and therefore had the obligatory ‘be cool’ moment before quickly losing it. (Meeting Labrinth on stage at Proud Camden springs to mind, with my cousins having no choice but to make the universal sign for ‘crazy’ behind my back to make amends.) But, I’ve never had the […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

69% of Londoners use their iPhone on the toilet… and other top trends

Technology might have come a long way since the first generation iPhone launched in 2007, but we certainly haven’t. We can’t go anywhere without it apparently. According to mobile phone network Three, more than two-thirds of Londoners continue tweeting and texting on the toilet. The infographic also shows that we’re using our phones most for […]

More brands suffer at the hands of social media

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]