The current question on every social media manager’s lips (at the request of their brand or organisation) is ‘how do we make our digital channels more inclusive?’ Arguably, June is the best time to be asking this. Not just because of the return of the #BlackLivesMatter movement – and the prominence of Juneteenth – but also […]
In the days and weeks following #BlackOutTuesday – a social media initiative to post black squares to encourage people to focus on the issues surrounding Black Lives Matter – my algorithm updates have significantly evolved from roaring rage to barely there. In some ways I’m slightly relieved. When everyone’s talking at once it’s hard to […]
The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]
It’s the 2nd January 2013. New year, new resolutions and new outlooks for life are officially in place. Today I got comfortable in my desk chair for the first time in two weeks, opened my to-do list and taught myself how to touch type all over again. I’m in PR. I can do anything and […]