Reversible poetry reveal violent Christmas scenes

Just being surrounded by mince pies makes me feel lardy. Then I think about the number of Milk Tray chocolates, muffins and cups of tea laden with sugar I’ve consumed just to get me to this point in December (don’t judge, it’s been incredibly busy) and I feel nauseous. During this month, I’ve also had […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

Can I quote you on that? Part 4: Cadbury Milk Tray

Cadbury is looking for a new man to deliver Milk Tray to women everywhere. After 13-years, the smooth and suave man is back on our TV screens looking for a new recruit to hand the baton to – all because the lady still loves Milk Tray. But, the job description has changed somewhat according to […]