Chuck E. Cheese needs some digital crackers to give its autism initiative some bite

Occasionally you can count on a mouse to the right thing. And, America’s Chuck E. Cheese‘s restaurant chain dedicating the first Sunday of the month to sensory play, for children with autism, is both morally and reputationally good.  Launching in time for World Autism Awareness Day last month, the organisation took a customer’s request to […]

Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]