5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

Facebook fans give thumbs up to the ‘dislike’ button

The Facebook community is giving a big thumbs up to the ‘thumbs down’ dislike button Mark Zuckerberg is set to release later this year – as he (finally) recognises that “not every moment is a good moment.” I agree and so does everyone else, especially after Facebook’s Year in Review triggered memories they’d rather forget […]

Chevrolet challenges journos to decode its emoji press release

The way PRs sell-in their press releases is changing . Not because they want to; but because they have to. When I first launched Prime Time I wrote a blog inspired by an Evening Standard comment piece which claimed that journalists just aren’t interested in press releases any more. So, the industry responds by applying the […]