Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

The end of the London 2012 Olympics

All good things come to an end – and, after what can only be described as a ‘fantastic fortnight of sport’, the London 2012 Olympics has concluded. My GamesMaker journey started two years ago with a simple application, followed by an interview, training sessions and eventually uniform and accreditation collection. Based at the ExCeL inside […]

Oddbins rebels against the Olympics

Just three days before the Olympics’ opening ceremony, wine merchant Oddbins has launched a rebellion campaign against the Games’ top tier sponsors. The company, which has 35 stores throughout the country, is planning a counter-strike over the next three weeks – accompanied by campaign posters making consumers feel at home by wearing their ‘outlawed Olympics […]

Serena lets the alligator out of the bag

Five-times Wimbledon Champion Serena Williams has instilled fear into LOCOG and its sponsors by doing the one thing at Wimbledon that it can’t control at the forthcoming Olympics Games – bringing non sponsored brands into the stadiums. Serena ignored the All England Lawn Tennis Club rules throughout the two-week tournament – that clearly stated that players are […]

Olympic sponsors have little to fear

Last week I posted a blog on LOCOG bending backwards to ensure London 2012 Olympic Game sponsors are  respected, by being exclusive within the stadium and the surrounding areas. Now big sponsor and global manufacturer Proctor & Gamble – the makers of Head & Shoulders, Pringles and Max Factor – has declared three reasons for […]

Respect doesn’t come for free

Have you noticed that every London 2012 Olympic sponsor is changing tact and introducing a subtle sporting theme to their adverts to get their money’s worth? An athlete here, an official logo there. But, as a London 2012 spokesman has said, without them “the Games simply wouldn’t happen.” Private sponsorship has been synonymous with the […]