Alternative advent calendars give consumers food for thought

I’d like to introduce you to someone – December. That’s right, get the advent calendar out and enjoy your first square of fancy cheap chocolate. This year, more brands are attempting to give consumers food for thought by not only engaging with them in a creative way on the 1st December, but also every day […]

Burberry’s perfume campaign hits all the right notes

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]