If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Don’t worry, BeHppy. There’s a new app in town

I have to let you in on a secret. I’m a digital marketing manager by day and a dinosaur by night. I try my best to practice what I preach but, between downloading emoji keyboards and writing about Facebook’s dislike button, even I struggle to keep up with emerging trends. Or, maybe I ‘get it’ but […]

Black and forth: TV’s ‘flawed’ diversity plans

Just hours after Channel 4 revealed its ‘20% by 2020′ diversity plans, Channel 5‘s Celebrity Big Brother threw out Ex-Coronation Street actor Ken Morley for repeatedly using racist and sexist language. What does this mean? We’ll probably be dancing two steps forward to equality, and one step back, all the way to 2020. Hats off […]

Madonna’s like a virgin when it comes to social media

Is the Queen of Pop, Madonna, trying to tell us that she’s ‘like a virgin’ when it comes to social media? Or perhaps her PR manager has taken a ‘holiday’? Whatever the reason, it seems she just can’t help diving into global issues to tell the world something important: buy her 13th studio album, #RebelHeart. […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Ad slogan ‘Christians make better lovers’ causes underground frenzy

Take a seat eHarmony, Match.com and Uniform Dating, there’s a new matchmaker in town, Christian Connection, and it’s wasted no time in making itself known in 2014. The religious dating website may have been around since the millennium but outside of Christian circles, we can assume it’s not had much attention recently. Launching across the […]

Coca-Cola loses its fizz after insulting customer

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]

More brands suffer at the hands of social media

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]