Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

CLIC Sargent’s fundraising campaign is a joke

I’ll keep my intro short and sweet. Non-profit PR is a lot like this summer – hot. From Macmillan’s social media quick-win to Grassroots’ #StayAlive app, charities are proving that there’s lots of opportunities to raise awareness. But, when I first read about CLIC Sargent’s campaign, I thought it was having a laugh… and I […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]