Barbie vs Zoolander. An Instagram partnership no-one expected

Barbie has had a busy week. Not only has she done us all a favour and put on some weight (in the most positive way possible), but she’s also been cheating on Ken with Derek Zoolander who recently made several appearances on her Instagram. To celebrate Zoolander 2’s UK cinema release this Friday, Derek and co […]

Clear your diaries for 1D Day!

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas. Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ […]

Birds Eye turns dinner time into a fairy tale

I’m the sort of person that takes zero pride in my crockery, but that doesn’t mean I can’t see the value in Birds Eye’s latest PR campaign – which sees children’s stories written on plates. The brand has teamed up with author Roger McGough to write seven new stories, which’ll be printed onto 250,000 plates […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]