If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Sodo runs full steam ahead with its latest campaign

I know takeaway pizza doesn’t deliver the same authentic taste of Italy that I was lucky enough to enjoy last year, but it doesn’t stop me sometimes devouring a slice (or six – #NoJudgement).  But, am I the only one who experiences guilty feelings when ordering? I scrutinise the calories, opt for low-fat cheese and […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

Can you solve this secret Christmas conundrum?

I receive more apologies than Christmas cards at this time of year. “I’ve just not been able to get organised, Donna,” is the response I get as I put a glittering red envelope in their hand. That’s ok. Seeing the smile on their face as they read my ‘Donner the reindeer’ pun is enough for me. […]

The Anya Hindmarch Service Station passes its MOT, just

We like Anya Hindmarch at Prime Time HQ. Not only because she develops classic concepts for her clothing and accessories range, but because she gets PR too. Last year she took her Kellogg’s partnership one step further by creating designer cereal boxes, following her successful bag launch.  And, this weekend, her AW 2015 is driving […]

The billboard bonanza edition

With digital gaining new ground every day, it’s easy to be consumed by the likes of Instagram campaigns and charity apps.  But, sometimes it pays to go back to basics – and billboards never disappoint. Last week Carlsberg got people talking (and drinking) by announcing it was giving away free beer through an advert on […]

Animal charities grow in campaign confidence

I’m not really an animal person. I had a hamster and a rabbit when I was growing up. Sally the hamster lasted a few years and Snowy the rabbit lasted a few days. Don’t ask! But, with more than 16,000 endangered species threatened with extinction, wildlife charities are having to think outside the box to […]

Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]