PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]