KFC comes clean after making up fictitious food blogger

Bloggers have taken the world by storm in the last few years. [Insert personal praise for Prime Time here]. Why? Because, the content they post is C.A.T: credible, authentic and trustworthy. The social influencers that have risen up out of the ranks – having turned their hobbies into businesses – may be slightly compromised thanks […]

Guest blog: Facebook’s hidden feature that (most) brands are missing out on

As Prime Time goes through its terrible twos, I need a ‘baby sitter’ every once in a while and I’m pleased to announce that Garth Beyer, Madison-based writer and Public Relations Strategist, has taken over this week. Focused on telling stories, running through trend-making PR strategies and trying new things in life, he puts his trust in […]

Anya Hindmarch’s cereal partnership is far from soggy

If you didn’t fancy a bowl of Kellogg’s finest before reading this blog, you will now. Thanks to fashion designer Anya Hindmarch – the woman behind the ‘I’m Not a Plastic Bag’ campaign – the latest trend is vintage-inspired accessories that pay homage to big brands. From Ariel washing powder clutches and Custard Cream purses […]

Fill up on Dallas’ PR stunt

  I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one. To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in […]

Cineworld indulges in childish insults

Cinema brands get my goat. Why? Because they clearly don’t understand social media, but continue to put people in charge that either say too little or far too much – to the point where they insult their customers. A few months ago I blogged about Odeon, which failed to respond to a Facebook status complaining […]

Smirnoff embraces the spirit of same sex marriage

I assumed some smart brands would try and make a story out of the US Supreme Court considering legalising same sex marriages this week, but I didn’t expect vodka to be crossing the inner circle. Absolut and Smirnoff have shown their support by posting bespoke images across their social media channels, and Diageo’s Smirnoff did […]