Barbie vs Zoolander. An Instagram partnership no-one expected

Barbie has had a busy week. Not only has she done us all a favour and put on some weight (in the most positive way possible), but she’s also been cheating on Ken with Derek Zoolander who recently made several appearances on her Instagram. To celebrate Zoolander 2’s UK cinema release this Friday, Derek and co […]

The Anya Hindmarch Service Station passes its MOT, just

We like Anya Hindmarch at Prime Time HQ. Not only because she develops classic concepts for her clothing and accessories range, but because she gets PR too. Last year she took her Kellogg’s partnership one step further by creating designer cereal boxes, following her successful bag launch.  And, this weekend, her AW 2015 is driving […]