Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

Christmas is done – but Quality Street has one last thing to say

Happy New Year Prime Timers!  It’s that bleak time of year when Christmas decorations have been packed away, gym memberships have been renewed and people are continuously vowing to stay away from the biscuit aisle.  But, it’s not just consumers who are keeping a low profile this month (until payday at least); brands are too […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

KitKat demands customers take a YouTube break with complex campaign

Ask anyone who knows me from my college days and they’ll say that I was synonymous with KitKat Chunky bars.  When the limited edition Orange flavour came out no one saw me for a month because I spent all my time giving the canteen vending machine a nudge hoping at least two would drop out. […]