Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]