What Nike’s co-founder taught me about developing high-performing teams

I’m a few years late to the party, but this week I finished Phil Knight’s memoir Shoe Dog. It’s the telling of a story where the ending is the world’s worst-kept secret. Because everyone knows where Nike, co-founded by Knight, ends up. On the track, field and commuter trails of millions across the globe. But I’ve never known […]

5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]