The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

CLIC Sargent’s fundraising campaign is a joke

I’ll keep my intro short and sweet. Non-profit PR is a lot like this summer – hot. From Macmillan’s social media quick-win to Grassroots’ #StayAlive app, charities are proving that there’s lots of opportunities to raise awareness. But, when I first read about CLIC Sargent’s campaign, I thought it was having a laugh… and I […]