A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]