Jamaica’s bobsleigh team in the (cool) runnings to get to the Games

20th January 2014 Prime Time Brands, Events, Journalism, Marketing, Olympics, PR, Social media, Sponsorship, Top news athlete, athletes, Blog, bobsleigh, call to action, Caribbean, cash, channel, communications, Cool Runnings, corporate, crowd funding, Crowd sourcing, crypto currency, currency, digital, dogecoin, doners, Facebook, favourite, film, funding, fundraise, home, individual, initiative, Internet, island, Jamaica, John Candy, Marvin Dixon, metro, micro blogging, money, motto, national, New York Times, news, novelty, Olympics, online, out of many one people, pocket, PR, profile, public relations, qualify, question, re-tweet, Russia, Sochi, social media, social network, sport, stakeholder, success, team, The Guardian, tweet, Twitter, value, website, Winston Watt, winter Leave a comment

Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics. That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way […]

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