Want blogging tips? Don’t go to Google

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one. There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes […]

#StayAlive: life-saving technology

When it comes to PR, charities are pushing themselves harder than ever to get noticed – and it’s paying off. From WaterAid’s social media waterfall to Macmillan’s tube strike tweet, charities aren’t just sticking to their marketing strategy, they’re also going after ‘quick wins’, which is putting pressure on press teams to generate more column […]

69% of Londoners use their iPhone on the toilet… and other top trends

Technology might have come a long way since the first generation iPhone launched in 2007, but we certainly haven’t. We can’t go anywhere without it apparently. According to mobile phone network Three, more than two-thirds of Londoners continue tweeting and texting on the toilet. The infographic also shows that we’re using our phones most for […]

Blippar’s kids campaign takes off

Augmented Reality advertising tool Blippar has really taken off in its latest campaign. Blippar’s created a unique platform to transform holidaymakers’ passports into a unique game station, packed with fun activities, to keep kids occupied on flights. Although it’s a bit late for the summer, the industry’s busiest period, it’s still a great use of […]

This is NOT a Royal Baby blog: Waiter, is that an iPhone in my soup?

I use my iPhone all the time. It’s the first thing I check when I wake up and the last thing I look at, at night. I tweet, blog, Facebook and Snap Chat – and I’ll do whatever the next big thing is. I don’t get offended by people checking their phone when they’re with […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]