A Facebook comment triggers Hellmann’s multi-million pound campaign

We know that the only thing brands want from their PR and marketing campaigns is advocacy – someone else positively talking about their product, service or organisation. Earned media, when handled in the right way, is a powerful commodity for brands. And, it’s right to cultivate it. But, not every company will invest millions of […]

Our survey says… more please!

Welcome Prime Timers – to the first blog of the new year. If you’re struggling with the thought of the five-day working week, then this blog probably won’t help. I’m going to get underneath the skin of a recent survey and debate the PR-Journalist-Consumer relationship. That’s right folks, we’re exploring a three-way relationship. The Energy […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]