Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

Anya Hindmarch’s cereal partnership is far from soggy

If you didn’t fancy a bowl of Kellogg’s finest before reading this blog, you will now. Thanks to fashion designer Anya Hindmarch – the woman behind the ‘I’m Not a Plastic Bag’ campaign – the latest trend is vintage-inspired accessories that pay homage to big brands. From Ariel washing powder clutches and Custard Cream purses […]

Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

Coca-Cola: Call me anything, just not ‘gay’

Coca-Cola or Coca-Cock up? It’s hard to tell when this global brand keeps making marketing mistakes. After asking fans to share a personalised coke, Coca-Cola’s sub brand – Vitamin Water – fell foul of calling one unlucky US customer a ‘retard’. And now, according to BBC Trending, the South African coke microsite has banned people […]

lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

Coca-Cola loses its fizz after insulting customer

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]