Aflac duck ruffles feathers after riding the subway

Ey up duck! I’ve got to hand it to Aflac for using a duck to promote its insurance business by letting it do its thing in New York, including riding the subway. The Aflac duck has been part of the company’s brand identity since 1999, after an advertising executive walking around Central Park muttering the […]

Budding directors have 6 secs to impress John Lewis

John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine. Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering […]

There’s no confusion with this campaign

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]

Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]