Social media – a lot like putting your pants on.

This morning I popped into the Technology for Marketing and Advertising (TFM&A) exhibition to sit in on a few seminars. This morning’s best talk was on ‘social brand management’ led by Scott McKee from Birddog, a digital and brand consultancy, and Gareth Case from Xuber, a specialist commercial insurance company. They addressed the challenge faced […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]

Peter Andre serves decent coffee from a skip

Celebrity Peter Andre must be ‘Insania’ if he’ll attend the opening of a skip. But, hey we’re PRs; we can make it happen. He turned up outside the Houses of Parliament yesterday to launch United Coffee‘s new campaign, called ‘Make Decent Coffee‘, encouraging people to throw their instant blends away into the skip in exchange for […]