John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]