Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]