PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

A Facebook comment triggers Hellmann’s multi-million pound campaign

We know that the only thing brands want from their PR and marketing campaigns is advocacy – someone else positively talking about their product, service or organisation. Earned media, when handled in the right way, is a powerful commodity for brands. And, it’s right to cultivate it. But, not every company will invest millions of […]

Madonna’s like a virgin when it comes to social media

Is the Queen of Pop, Madonna, trying to tell us that she’s ‘like a virgin’ when it comes to social media? Or perhaps her PR manager has taken a ‘holiday’? Whatever the reason, it seems she just can’t help diving into global issues to tell the world something important: buy her 13th studio album, #RebelHeart. […]

App brings new meaning to phrase ‘you snooze, you lose’

If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one. Chelsea Apps Factory has […]

Centrefold magazine uses Nokia for 10th anniversary issue

Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth. Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using […]

Fill up on Dallas’ PR stunt

  I wonder how many PR agencies have come up with the idea to launch a petrol station – offering cheap fuel – to promote a prime time TV programme? Answer – one. To celebrate the launch of Dallas returning to the small screen this week, US TV network TNT launched Ewing Energies – in […]

Would you prefer a tattoo of your boss or £25k?

Crowd-sourcing was coined in 2006 by Wired Magazine. It was used to describe a job, which was usually fulfilled by an employee, that was outsourced to a group of people. Since then it’s been used by brands in a range of weird and wonderful ways. From ‘dead dog‘ jingles to BrewDog’s Twitter beer, it generates […]